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Communicating on behalf of professional services firms
Sorry we are currently not accepting bookings for this course.
Date:05 Jun 2008
Presenter:Adrienne Regan
Venue: Dublin Chamber of Commerce
Communicating on behalf of professional services firms
Bound by tradition and frequently by regulation, professional services firms - namely law, consultancy and accountancy firms - face an uphill battle in differentiating themselves from their competitors and in selling their services effectively.
For those tasked with the job - be it on a full-time or part-time basis - this workshop provides a rounded and practical overview of this difficult brief, and illustrates, through case studies and the presenter's own in-depth experience, how excellence can prevail despite the constraints. Course content includes:
* Defining effective communications in a professional services firm
* The essential elements of the communicator's tool kit - media relations, internal marketing, client communications, seminars and hospitality
* The value of market research
* Integrated marketing communications - pulling it all together
* Best practice examples from Ireland and abroad
* Return on investment v keeping up the momentum.
Delegates attending this day-long workshop will leave with a greater appreciation of the creative options open to them in promoting professional services, and in ensuring a results-driven outcome.
The presenter
Adrienne Regan has 20 years' experience in professional services marketing, covering strategic, perception feedback and practical marketing issues.
Adrienne has held positions in a broad range of sectors including as head of sponsorship with eircom, as head of marketing with Ernst & Young and as the first in-house marketing manager at A& L Goodbody Solicitors. She is currently a partner at niche consultancy Reganlowey and is also the founder and regional director of the Professional Marketing Forum in Ireland, which is dedicated to raising the standards of professional services marketing.
A graduate of University College Galway, Adrienne has also studied public relations in Dublin and has completed strategy planning courses at Cranfield and Harvard universities.
Fees
PRII members
€€365
non-members
€€495