Services offered by PR consultants
Although most consultancies in Ireland offer a range of services, often with internal teams specialising in one of the following areas, there are some specialist companies.
| Internal communications | Communicating with employees |
| Corporate PR | Communicating on behalf of whole organisations i.e. not products or services |
| Consumer PR | Communicating on behalf of brands, products or services |
| Media relations | Communicating with journalists/researchers in broadcast, print and web-based media |
| Business-to-business | Communicating directly with other organisations |
| Public affairs | Communicating with opinion formers, local and national political representatives, monitoring the political environment |
| Community relations | Communicating with local community bodies and activists |
| Corporate social responsibility | Helping companies to be responsive to social and community needs |
| Investor relations | Communicating with financial organisations e.g. shareholders, the stock-market and analysts |
| Strategic communication | Analysis of a situation/problem and solutions to further an organisation's goals |
| Issues management | Monitoring and responding to developments in the political, social, economic and technological environment |
| Crisis management | Communicating clear messages in a fast changing situation, emergency or accident |
| Events management | Organisation of complex events e.g. an AGM, conference or sales exhibition |
| Sponsorship | Reaching audiences by association with an event e.g. festivals, sporting/art/cultural event |
| Healthcare | Communicating health-related matters/research to the public, health professionals and health-related NGOs |
| Digital PR | Use of the web to monitor, communicate and interact with target audiences on-line |