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A career that will grow and expand in line with your potential

If you are creative and looking for a varied and challenging career, one that exposes you to the media and key elements in the marketing mix, including advertising, corporate branding and event management, you'll find it in public relations.

This section of the site tells you what to expect from the profession career-wise. It includes some background on what PR is and how it is used by different organisations; the types of activities covered in a PR role; the different areas you can work in; typical career progression and salaries; and the qualities needed to succeed in the profession.