12 July 2017
The Public Relations Institute of Ireland (PRII), the professional body for Irish communications and public relations practitioners, has today announced a revamped Diploma in Public Relations that will be delivered directly by the PRII from September of 2017.
Now in its 31st year, the diploma is aimed at graduates or career changers seeking to move into a communications role, as well as communications and public relations practitioners seeking formal recognition of their professional attainment.
Commenting on the newly revamped diploma, Cian Connaughton, PRII President said:
“Given its importance to our members and to the future development of our profession, it has been a key priority that the syllabus be kept updated.
Following a wide-ranging consultation, with a particular focus on employers, a major overhaul of the syllabus was completed last year. As a follow-on to that, from September 2017 the Institute will resume direct delivery of the diploma.
While the PRII has always been responsible for the setting of the syllabus and the examination process, it will now also be responsible for the delivery of lectures.
“The PRII Diploma in PR has always been the pre-eminent qualification for Ireland’s communications professionals. It is the longest established and most widely held public relations qualification in Ireland; more than 40% of senior communications professionals hold the diploma.
Graduates of the course range from managing directors of Ireland’s leading PR agencies to communications directors for some of Ireland’s highest profile organisations. In recent years, we have also seen our graduates excel early in their careers with a number of our alumni going on to be shortlisted for the prestigious Young Communications Professional of the Year award.”
The diploma aims to provide the knowledge, critical understanding, and skills required for entry level and early career positions in public relations and communications organisations, as well as public relations practitioners seeking recognition for their professional attainment.
The knowledge component encompasses the theoretical and practical understanding of public relations and communication and is consistent with the objectives and values of the public relations profession. Skills and abilities are the practical application and demonstration of this knowledge, developed through learning, reflection, practice, and experience.
The next intake for the PRII Diploma in Public Relations commences on Monday September 25th 2017. Classes take place every Monday and Wednesday evening at the PRII’s Offices on Merrion Square, Dublin 2. The fee to undertake the diploma is €2,400 which includes Student Membership of the PRII and examination fees.