Last Thursday saw the release of JNLR Figures (Quarter 2, 2017), The JNLR is a rolling survey in which almost 17,000 people are interviewed about their radio habits by research firm Ipsos MBRI on behalf of the industry over the course of a 12-month period. The latest survey covers the 12-month period from July 2016 to June 2017. Results show daily radio listening at 82% – that is 82% of all adults – more than 3 million listeners (15+), listening every weekday. More than half, 57% tune into their local or regional station and 44% listen to a national station. The report highlights Irish radio audiences continue to listen to a significant amount of radio everyday. The full report is available from the Broadcasting Authority of Ireland (BAI) website here.
2 FM have emerged as the big winners from the report findings with the station now holding a national market share of 6.4%, a figure that has increased over the past year, although as recently as 2015 its share was above 7 per cent. Breakfast Republic, now reaches an audience of 178,000, up 11,000 since the last survey.
Throughout the country, across the various regional areas, National Radio holds the majority share position in Dublin (56.7%) and the greater Dublin Commuter belt (55.0%) while Local/regional radio is in the majority in the other regions throughout the country, in particular, achieving its highest share position in the North West (62.2%), Cork (61.4%), and South West regions (58.2%).
Among the younger, 15-34, audience in the country Local/regional Radio is in the majority share position achieving a combined share of minutes of 67.3% (+0.2) versus 32.7% for National Radio. In particular, the Local/regional group holds its strongest share position among this age segment in Dublin (71.0%), in the Dublin Commuter region (71.0%), in the South East (70%) and in Cork (69.8%).
Among the older 35+ age segment, Local/Regional radio is marginally ahead in terms of share of all minutes listened, 51.2% (+0.8%) compared to National radio. However, in regional markets among this age group, National Radio holds the majority share in Dublin (66.2%), the Dublin Commuter region (63.5%), and in the Multi-city area (54.1%).
Main movers: JNLR listenership figures July 2016 to June 2017 (Ipsos MRBI)
Tuning in (since last survey)
Breakfast Republic (2fm) 178,000 up 11,000
Sunday Sport (Radio 1) 202,000 up 19,000
Nicky Byrne and Jenny Greene (2fm) 144,000 up 5,000
Tracy Clifford (2fm) 124,000 up 5,000
Eoghan McDermott (2fm) 118,000 up 5,000
Pat Kenny (Newstalk) 151,000 up 3,000
Countrywide (Radio 1) 196,000 up 9,000
Tuning out (since last survey)
Liveline (Radio 1) 381,000 down 13,000
News at One (Radio 1) 325,000 down 10,000
Ray D’Arcy (Radio 1) 217,000 down 9,000
Ian Dempsey (Today FM) 163,000 down 4,000
Morning Ireland (Radio 1) 436,000 down 5,000
Seán O’Rourke (Radio 1) 342,000 down 12,000
Claire Byrne (Radio 1) 219,000 down 11,000
The JNLR is a rolling survey in which almost 17,000 people are interviewed about their radio habits by research firm Ipsos MBRI on behalf of the industry over the course of a 12-month period.