Whisper it, but PR is not successful because it generates media coverage and mentions on social networks. It is successful because...

Whisper it, but PR is not successful because it generates media coverage and mentions on social networks. It is successful because of what it contributes to the delivery of an organisation’s objectives.

In this month's Marketing.ie Magazine PRII Chief Executive Dr Martina Byrne outlines the role public relations has in the successful achievement of an organisation’s objectives and its contribution to the bottom line.

Read the full article here.

 

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