54% of executives believe that their Board members lack the understanding and tools to effectively oversee opportunities and risks to corporate reputation, according to a new study ‘Reputation Governance: A Growing Boardroom Challenge’ which included 50 companies in Ireland by ReputationInc.
85% of executives agree that managing reputation is more important and challenging today than in the past.
90% of respondents claim that reputation measurement isn’t built into performance evaluation of the leadership team.
Of those executives surveyed in Dublin, 38% said that their organisation didn’t have a clear understanding of how its image and brand reputation is perceived amongst its internal and external stakeholders. 34% believe that their Board doesn’t have the appropriate processes in place to respond in the event of a reputational risk.
The top reasons corporate governance frameworks fail, according to the report are: