Diversity in PR - Makes Communications More Effective

26 June 2018

As this week marks the culmination of Pride month some interesting findings around Diversity in PR were reported in the latest European Communications Monitor (ECM).

The 2018 ECM notes that organisational culture is a determining factor for communications performance. This year’s survey found that 76.5% of respondents agreed that their organisation values and practices diversity and inclusion, which in turn are a differentiator of excellent communications departments and a key contributor to organisational success.  

In the UK, CIPR’s most recent State of the Profession Report explored the progression of diversity in PR and suggests that despite a shift in attitudes towards greater diversity within the workforce, the diversity gap has increased.

However, it has some interesting findings on the positive contribution diversity can have to the success of communications initiatives.
 
When asked “I believe public relations campaigns are more effective if practised by teams that are…
  • ethnically diverse -  65% agreed;
  • socially diverse  - 78%
  • of all ages - 77%
  • representative of the audience(s) they are communicating with - 67%
  • culturally diverse - 74%
  • made up of a proportionate number of men and women - 57%
  • made up of a proportionate number of people with and without disabilities - 43%
Compelling evidence in support of the PR business case for diversity.
 
Happy Pride!
 

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