Latest JNLR Figures Released - October 2017
The latest JNLR/Ipsos MRBI report into radio listening covers the 12-month period from October 2016 to September 2017 and has come up with some interesting findings. For the first time since 2010 RTÉ 2fm has overtaken Today FM in daily listeners. The RTÉ music station now reaches 404,000 listeners daily, while the Communicorp-owned station is just behind it with 402,000. However, the report also indicates that Today FM’s market share is 7.5 per cent, compared to 6.7 per cent for 2fm.
Despite the fact RTÉ Radio 1, being the clear leader in the Irish radio market, it lost listeners across its weekday and weekend schedules. Programmes, such as Morning Ireland, Liveline, Marian Finucane and Today with Seán O’Rourke, all saw a drop in listenerships. The station’s market also saw a slip, but remains high at 22.6 per cent.
Pat Kenny’s mid-morning programme remains Newstalks most popular with a listenership of 150,000. Interestingly this is down 1,000 since the last survey and up 4,000 year-on year. Newstalk’s other weekday daytime shows showed small increases in their audiences compared to the previous survey, and the station increased its market share to 6.2 per cent, up from 6 per cent.
Tuning in (since last survey)
Saturday Sport (Radio 1) 202,000 up 22,000
Breakfast Republic (2fm) 189,000 up 11,000
Ian Dempsey (Today FM) 169,000 up 6,000
Nicky Byrne with Jenny Greene (2fm) 151,000 up 7,000
High Noon (Newstalk) 102,000 up 4,000
Tuning out (since last survey)
Morning Ireland (Radio 1) 424,000 down 12,000
Liveline (Radio 1) 370,000 down 11,000
Marian Finucane Saturday (Radio 1) 350,000 down 31,000
Today with Seán O’Rourke (Radio 1) 324,000 down 18,000
Marian Finucane Sunday (Radio 1) 316,000 down 16,000
Read the report in full here