PRII Annual Conference 2019 - 20:20 Vision

20:20 VISION  — the 2019 PRII Annual Conference takes place on October 24.

This year's PRII Annual Conference will consider what are the Twenty-Twenties are likely to hold for Irish organisations: private and public sector, national and international, for and not-for profit? As well as what lessons of the past decade can, and should, inform the next.

Start Date 24 October 2019
Venue Print Works, Dublin Castle
Fees PRII Members €330
Fees PRII Non-members €450

As 2019 draws to a close the theme of  this year's PRII Annual Conference is 20:20 Vision.

The centre piece of PRII’s calendar the Annual Conference brings together 200+ communications professionals to discuss developing trends, learn from case studies and hear from thought leaders.

Following a decade of economic, social, and political change (some might say upheaval) what are the Twenty-Twenties likely to hold for Irish organisations: private and public sector, national and international, for and not-for profit? What lessons of the past decade can, and should, inform the next ten? The conference will explore distinct and important landscapes including: the economic (post Brexit and global geo-political tensions); the technological (including impact of AI); funding models for Media (commercial and public service); and the future of strategic communications.

Keynote Speakers:

  • Professor Alan Barrett - Chief Executive, Economic and Social Research Institute (ESRI)

A frequent contributor to radio and television discussions on economic matters Professor Alan Barrett was a member of the Irish Fiscal Advisory Council (2011 to 2015), has chaired each National Economic Dialogue from 2015 to 2017 and is a member (ex officio) of the Climate Change Advisory Council. Professor Barrett will speak on the realities of a post-Brexit economy and the challenges that our clients and employers will face in 2020 and beyond. Read more here.

  • Dr Tina McCorkindale - President and Chief Executive, Institute for Public Relations (IPR) 

Tina has enjoyed a long and illustrious career in corporate communications and research. As CEO of IPR, she oversees academic research into business communication and the practical application of research findings.  She is a vocal advocate of a scientific approach to measurement and the inclusion of behavioural sciences in PR.Tina will speak on the challenges and opportunities presented by technology, especially Artificial Intelligence, for PR practitioners in the next decade.  She will also explore what this means for the skill sets and knowledge needed by the PR professional now and in the future. Read more here.

  • Aedhmar Hynes - Chair, The Page Society and former CEO of Text100 Global Communication

For the past several years, Irishwoman Aedhmar Hynes has ranked among the top 50 most powerful global communications professionals.  Most recently, she was the Chief Executive Officer of Text100 one of the world’s largest digital communications agencies with 22 offices and over 600 consultants across Europe, North America and Asia. Aedhmar, who is a sister of well-known Irish theatre director Gary Hynes, will present key findings from an 18 month research project carried out by The Page Society this year, which examines the future of the communications industry, in particular inhouse Chief Communications Officers (CCOs). How can they prepare themselves and their teams to offer best counsel to disrupted employers? Read more here.


Speakers Include:

  • Dr Jane Suiter - Institute for Future Media and Journalism
  • Siobhan Masterson - Head of Corporate Affairs, Ibec 
  • Patrick Haughey - Founder, AudioBrand
  • Dr Martina Byrne - Chief Executive, PRII
  • Padraig McKeon FPRII - President PRII


Panel Discussions:

Over the course of the day there different panels of  expert contributors will debate the key conference themes.

The economic and business outlook for Irish organisations.

What is the next decade is likely to hold for Irish organisations: private and public sector, national and international and what lessons of the past decade can, and should, inform the next ? 

This panel will include:

  • Lorna Jennings, MPRII – Managing Director Dublin, Hanover Communications;
  • Graeme McQueen, MPRII - Head Of Communication, Dublin Chamber of Commerce;
  • Catherine Fox, MPRII - Press & Social Media Manager, Combilift;


How is the practice of PR going to have to change over the coming decade?

What will the implications be for staffing and recruitment into the profession, the skills needed and how will areas of our work such as client relations and media relations develop?

  • Jane McDaid, MPRII – Founder & Head Of Creative Innovation, ThinkHouse;
  • Mark O'Toole, MPRII – Director, 150Bond; and
  • Nandi O’Sullivan, MPRII – Head of Communications, Shannon Group plc


How will the media develop over the coming decade?

How will the means by which different media are financed influence that change? Representatives from radio; the independent TV sector and the print media will discuss how the media landscape is changing and impacting on the work of communications professionals.

  • Gabrielle Cummins - CEO/Programme Director, Beat 102-103;
  • Bill Malone - Director of Content, Virgin Media Television; and
  • Ian Kehoe - Editor, The Currency
  • Adrian Acosta – CEO,


  • Sarah Carey, MPRII

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