Mobile Video Storytelling for PR

Held over two afternoons (13 and 27 June) this course navigates the world of mobile video making with a highly informative, practical hands-on approach that teaches participants to be confident video-makers. Ideal for anyone who works in PR, from the top down, who needs to make videos for their clients.

Start Date 13 June 2019
Course Dates 13 June 2019
27 June 2019
Presenter Aileen O’Meara
Award winning TV and radio journalist, and a former RTE Health Correspondent.
Venue PRII Offices, 84 Merrion Sq. D.2
Fees PRII Members €310
Fees PRII Non-members €415

Thanks to our smartphones, video has become not just the most effective medium to communicate, but an essential skill for every small PR professional.

But how can you make quality videos that don’t shake or sound terrible?

How do you structure the story of an event, or an interview?

What equipment to use? How to edit and share online?

This two-part course navigates the world of mobile video making with a highly informative, practical hands-on course that teaches participants to be confident video-makers.

WHO IS THE COURSE FOR?

Anyone who works in PR, from the top down, who needs to make videos for their clients.

This course navigates the world of mobile video making with a highly informative, practical hands-on approach  that teaches participants to be confident video-makers.

Topics Covered

Part One: how to record & edit on your phone.

Thursday, 13 June 2pm to 5pm

  • Optimising your phone for best quality recording: light, sound, steadiness, battery, memory.
  • The essential equipment: tripod and microphone, without breaking the bank.
  • Planning your video story: the four-shot formula.
  • Common mistakes and how to avoid them.
  • Practical exercises:make a quality one-minute video interview, blog, event video, product tour, announcement.
  • How to trim, edit, assemble and upload your video to social media (Facebook, Twitter, YouTube) from your phone.

Part Two: how to edit in YouTube Editor and iMovie (iOS only).

Thursday, 27 March, 2pm to 5pm

  • How to add transitions, text and logos.
  • How to set up and manage your business YouTube Channel.
  • How to set up your own pop up office or home studio.
  • How to present to camera.

Requirements for Participants

All participants must have a good smartphone i.e. Android or iOS, from IPhone 5 upwards. Microsoft phones not suitable. Laptops required for 2nd part of course. Participants will be required to do practical exercises, including videos, between sessions. Equipment will be supplied but it is recommended that learners acquire a simple selfie stick or tripod mount for optimum recording.

Trainer: Aileen O’Meara 

Aileen O’Meara is an award winning TV and radio journalist, and a former RTE Health Correspondent. She brings her extensive journalism experience and award-winning storytelling knowledge, combined with an impressive range of gadgets, to this series of lessons.

She has taught her “Mobile Video Made Easy” workshops for 4 years to a wide range of journalists, PR professionals, small businesses, bloggers, teachers and more from her Dun Laoghaire base.

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