PRII Certificate in Social Media

Social media is an integral part of any PR or communications plan and this course will give you the skills to make the most of social and digital media along with the latest knowledge on current trends.

Start Date 9 September 2017
Course Dates 9 September 2017
23 September 2017
7 October 2017
21 October 2017
Presenter Krishna De
An award winning digital communications strategist and mentor. Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors.
Venue Clayton Hotel Burlington Road, Upper Leeson Street, D. 4
Fees PRII Members €1560
Fees PRII Non-members €1890

Social media is an integral part of any PR or communications plan. As platforms continue to evolve and change this course will prepare communications professionals to competently exploit new media and will equip you with the practical knowledge they need to fully develop their social media strategy.

This course is designed to ensure participants have the most up to date information on current trends and the emerging social media channels and can utilise them to maximum effect in their own or their clients' communications campaigns.

Who is this course for?

You undoubtedly know all the buzzwords, have read widely on the subject, and may even be networking, blogging or micro-blogging at quite a sophisticated level, but this qualification is uniquely designed to formalise your body of knowledge and bring it to the next level. Here, you will learn how to critically evaluate which social media engines offer your communication efforts most potential and why; will overcome any technology weaknesses that may be holding you back; and will be equipped to write a social media strategy for your own or a client organisation with confidence and ease.

With "social media skills now almost as important as traditional media relations skills when it comes to PR hiring decisions”, according to the Digital Readiness Report, it is only a matter of time before you ask yourself not ‘can I afford to do this course’ but ‘can I afford not to’?

 

What previous participants have said about this course:

"Engaging, highly informative and interactive...a great course"

"Plenty of practical advice and tips, so loads to think about"

"Fantastic insights and ideas...Krishna is a walking, talking social media encyclopedia!"

 

Learning Outcomes:

This course will give participants a solid grounding in all the key concepts, techniques, theories and skills needed to develop effectively as a social media specialist. On completion of this course you will:

  • Understand why social media allow communicators to practice what is arguably their most important skill: Listening
  • Be able to demonstrate comprehensively how social media can have an impact not only on company and brand awareness but on the bottom line too
  • Know how to properly strategise before you begin implementing
  • Be capable of disseminating news and information on a number of platforms that builds a conversation, promotes trust and creates advocates for your business
  • Appreciate the power of visual communications - using Pinterest, Instagram and Snapchat to extend the reach of your communications and campaigns
  • Have learned to avoid what others are doing wrong and capitalise on what is being done right
  • Have the know-how to jump in and handle a crisis in real-time
  • Be familiar with trends in influence marketing - collaborating with online influencers, empowering your employees as influencers through social networks.
  • Recognise the importance of evaluation and develop appropriate research tools.

Topics covered

  • Current trends in online communications
  • Establishing the goals and KPIs for your social media communications programme
  • Monitoring your online reputation
  • Writing for the social web
  • Developing your social media policies and guidelines
  • Social bookmarking, sharing and curation 
  • Expanding your reach and visibility through blogging and influencer outreach
  • Bring your brand to life using multimedia - audio, video and images
  • How to engage your audience in real time with live streaming video
  • Building your professional network on LinkedIn
  • Using Facebook for business communications - reaching and engaging your audience
  • Using Facebook ads for online PR
  • Using Twitter for business communications
  • Best practice tips for using visual social networks of Pinterest, Instagram and Snapchat
  • How to integrate social media to your events
  • Social media for crisis communications
  • Integrating social media into your online newsroom

Course Director

Krishna De

An award winning digital communications strategist and mentor. Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors.

Course format

The course is a combination of classroom time (9.30am – 4.30pm over four full Saturdays), home study and examination by written assessment. Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussions and practical exercises.

Classes are supplemented by contributions from industry guest speakers who share their expertise and practical experience of the issues touched on in lectures.

Assessment & Accreditation:

Assessment is by continuous assessment taking account of attendance and participation in class.

Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and communications challenges.

Final assessment is by way of a 3,000 word case study / report-style assignment applying the learnings to forthcoming initiatives (real or imagined) demonstrating participants knowledge of key social media, including blogging, Twitter, Facebook, Pinterest and LinkedIn.

This course is accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.

The PRII Certificate for Public Sector Communicators will be awarded on successful completion of the course assessment.

Queries

Queries should be addressed to Annmarie Jordan at Turn on Javascript! or call (01) 661 8004.

 

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