|Start Date||5 April 2019|
|Presenter||Dr. Martina Byrne
Chief Executive, PRII , previous Lecturer and Examiner PRII Diploma in PR, and former Director of Public Affairs at Wilson Hartnell PR
|Venue||Cork City Centre, TBC|
|Fees PRII Members||€1630|
|Fees PRII Non-members||€1975|
Account executives in Irish PR agencies moving into an account management role or someone recently promoted to that position. Early career professionals with 2 to 4 years' experience who want to progress their career with confidence while adding value for their employers.
This course will help you understand and develop the client/consultancy relationship. On successful completion of this programme you will:
Assessment is by continuous assessment taking account of attendance and participation in class.
Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and public sector communications challenges.
Final assessment is by way of a 3,000 word case study / report-style assignment applying the learnings to forthcoming initiatives (real or imagined).
These courses are accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.
"This course has prepared me not only for account management but it has informed my thinking on how to be more proficient and accountable at delivering PR which is targeted, on-message and measurable. The material and experience delivered by the course has accelerated my career in Public Relations and has allowed me to define my personal goals in the industry." - Stacey Connolly - Account Manager, Beachhut PR.
“The Certificate in PR Account Management provided me with the practical knowledge and skills I needed to create compelling PR campaigns for my clients while also giving me an insight into how to efficiently manage their time and budgets. I found the course to be hugely beneficial and it definitely helped me to take the step up from Senior Account Executive to Account Manager.” Eoin McGinley - Account Manager, Comit PR & Marketing.
‘Completing the Certificate in Account Management course was a life- changing opportunity for me. It helped me to restore confidence in myself and to realise that a career in PR is a very attainable achievement, if I am willing to work for it. I personally gained an enormous amount of knowledge during the course, it has changed both my work and personal life is such a positive way. I have been able to employ the skills and tips I learnt with great results almost immediately. It made me think critically about things. After every class I was going home empowered and inspired.
Martina was very knowledgeable and was able to tailor the whole day to our individual needs. I would highly recommend this course to people who are genuinely interested in improving their career.’ Antonia Conte, Account Executive, Heneghan PR.
Dr. Martina Byrne
Chief Executive of PRII and previous lecturer and examiner PRII Diploma in PR. Dr Byrne is also a former Director of Public Affairs at Wilson Hartnell PR, with more than 20 years professional PR experience both in-house and in consultancy.
Courses are taught by a combination of classroom time (9.30am - 4.30pm) over four full days and personal study.
Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussion and practical exercises / case studies.