PRII Certificate in Event Management

Developed to recognise and support the vital role that events play within customer and stakeholder engagement and the need to engage in an authentic way.

Start Date 30 September 2017
Course Dates 30 September 2017
21 October 2017
4 November 2017
18 November 2017
Presenter Anne McGlynn
Lecturer in marketing and event management, experienced event, sponsorship and project manager.
Venue PRII offices, 84 Merrion Square, Dublin 2
Fees PRII Members €1560
Fees PRII Non-members €1890

Who is this course for?

Professionals charged with organising and co-ordinating events (such as press launches, conferences, exhibitions, consumer shows, corporate hospitality) either for their own or client organisations and who want to develop their knowledge and skill to help them produce memorable and successful events from a PR / communications and commercial perspective.

Learning outcomes

This course will give participants a clear understanding of the role that events play within the communications mix. It will:

  • Equip participants with the skills to professionally oversee every facet of event production
  • Guide participants through all aspects of event planning, from budgeting, finance, sponsorship, marketing, to managing, organising & co-ordinating events
  • Explore issues & challenges faced by event managers on a daily basis, with real life examples & solutions
  • Allow participants create, plan & implement effective programming for events
  • Enable participants develop & implement financial initiatives based on event objectives
  • Plan, design & coordinate effective site and facility operations


  • Event management typologies, roles & responsibilities, impacts & outcomes
  • Event planning, feasibility, goals & objectives, timings & critical paths
  • Developing the event concept, theme & design
  • Resourcing - staff functions, team structures, compliance & statutory provisions, volunteers
  • Event marketing - audience profiling, marketing plan, sponsorship, social media
  • Budgeting & financial management, costing, revenue sources & reporting
  • Health & Safety, security - creating a risk management plan
  • Operational plans & onsite management
  • Post event evaluation & assessment
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