In trouble? Or in line for it?

If ever the PR community believed the crumbling of a reputation was but a damaging lead article or tweet away, events at home and abroad over the past 12 months have illustrated it in high definition. Few sectors have escaped completely unscathed, while others remain in a permanent state of high alert. But some organisations, and even countries, have ably demonstrated that a well-rounded response strategy can save the day.

There has possibly never been a more appropriate time for the PRII to host Crisis Communication in a 24/7 World – Dealing With the Unexpected. In the tradition of 'never letting a good crisis go to waste', speakers fresh from the trenches include spokespersons for BP, GE and Toyota – three organisations who saw billions wiped from the value of their companies during 2010 in the face of a severe challenge to their reputations. We also have insights for those tasked with internal communications and with the business recovery process, a tech veteran's perspective on the online revolution and its impact on crisis preparedness, and will explore the future reputation of Ireland Inc with a cross-industry panel of leading Irish luminaries.

It's a strong line-up indeed, I'm sure you'll agree. Please, do join us. Register Now