About PRII Workshops

PRII Training Workshops are designed to develop specialist expertise in key areas of PR to enable you grow professionally. These intensive one-day (or half-day) sessions are designed to bring members up to speed on the latest developments in the communications field and allow you master the technical skills of the profession.

In 2016 we continue our focus on fundamental skills through workshops such as Effective Press Release Writing, Grammar Masterclass for Business Writing, Best Practice Relationship Management as well as areas of evaluation and strategy (Demonstrating PR’s Contribution to the Bottom Line, Understanding Barcelona Principles 2.0, Developing your PR Strategy).

We have also introduced workshops to develop skills in Pitching for New Business, Understanding the Business Media and help develop practical skills in using Periscope and Podcasting.

  • EFFECTIVE PRESS RELEASE WRITING
  • UNDERSTANDING BARCELONA 2.0
  • COMPLIANCE WITH THE REGULATION OF LOBBYING ACT
  • PITCHING FOR NEW BUSINESS
  • GRAMMAR MASTERCLASS FOR BUSINESS WRITING
  • DEMONSTRATING PR’S CONTRIBUTION TO THE BOTTOM LINE
  • ENSURING YOUR STORY LANDS – SUCCESSFULLY PITCHING TO JOURNALISTS
  • UNDERSTANDING THE BUSINESS MEDIA
  • MANAGING CLIENT AND THIRD PARTY RELATIONSHIPS
  • EUROPEAN PUBLIC AFFAIRS
  • PODCASTING FOR PR
  • CRITICAL THINKING FOR COMMUNICATIONS PROFESSIONALS
  • THE PLANNING PROCESS – KEY CONCEPTS FOR PR AND COMMUNICATIONS PROFESSIONALS
  • DEVELOPING YOUR PR STRATEGY
  • MOBILE LIVE STREAMING FOR PR

Format

The focus in all workshops is on practical skills and applicable knowledge, so that when you return to the office you are able to implement what you have learned, work more effectively and contribute at a higher level. Numbers on each workshop are limited, to ensure you gain the most from discussion, exercises, and the sharing of experiences among fellow participants. Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussion and practical exercises / case studies.

Fees

  FULL DAY HALF DAY MEMBERS ONLY
PRII Members €295 €150 Lobbying Compliance €50
Non-members €395 €195 Understanding Barcelona 2.0 €50

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