Here in a series of features Council Members detail their careers todate and outline their priorities for the professional and the PRII.
"The biggest challenge facing PR professionals, both in-house and in consultancies, is to ensure the role of communications is properly understood and valued."
"Like every sector of the PR business, communicating our impact is crucial in the NGO sector. Spending other people’s money, be it taxpayers, corporate donors or private citizens, means there is a healthy scepticism of PR and communications. That makes the role of communications professionals even more important."