About PRII

The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations and communications in Ireland.

PRII works to promote:

  • Wider recognition of the role of public relations in business and civic society
  • Higher standards of professionalism
  • Better qualifications for PR practitioners
  • To be an effective forum for members to share common interests and experiences

PRII members are Public Relations and Communications professionals from a broad range of backgrounds and roles and working in consultancies, industry, government, semi-state, voluntary and business organisations.

The depth and scope of our members' backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions. Members of the Institute subscribe to a number of codes of ethics and best practice including the Code of Lisbon, the Code of Athens, the PRII Code of Practice for Public Affairs and Lobbying and Social Media Guidelines. These codes to promote integrity and clear understanding in the implementation of public relations programmes and activities.

PRII is a member of the Global Alliance for Public Relations and Communications Management, the confederation of the world's major PR and communication management associations and institutions, representing about 160,000 practitioners and academics around the world.

The PRII is a company limited by guarantee, and its CRO number is 104919. You can access the PRII's Constitution here.

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