PRII Digest - 03 March 2010
--------------------------------------------------------------------------------------------------------------------------------- Public Relations Institute of Ireland
03 March 2010
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If you have a news item or details of an event you'd like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit http://www.prii.ie/ or call (01) 661 8004 for more information on training workshops, or to register.
****************** In this issue *********************
Institute News
SustainAbility - Communicating a World of Opportunity: Programme highlights
Workshop: Sponsorship strategies for new and traditional media
Workshop: Social media sites and the law
Certificate in Social Media
Industry News
Dublin Zoo hires Pembroke Communications
Women's Aid East Coast Cycle Challenge
Job Opportunities
Account Executive/Senior Account Executive, Corporate Reputations
International News
Digital Marketing Guide
Institute News
www.prii.ie/annualconference/
SustainAbility - Communicating a World of Opportunity
Friday 16 April
Westbury Hotel, Dublin 2
** Held in association with Coca-Cola and supported by Kantar Media & The Sunday Business Post **
There is no other board room agenda as important or as inspiring as sustainability right now. To help you capitalise on the fastest-growing business imperative of this century, we've designed
SustainAbility to ensure you know what needs to be communicated and to whom, and how to achieve your objectives with maximum impact. Here's a snapshot of our programme for the day:
- Eamon Ryan, T.D., Minister for Communications, Energy and Natural Resources
Why sustainability and why now?
- Dr. Mary Kelly, Director General, Environmental Protection Agency
The policy and business initiatives driving the green agenda
As official watchdog and policeman of Ireland's environment, the EPA is more immersed than most in the business realities of the green economy. What policies from Europe and beyond are now shaping our future? And which business start-ups are currently poised to benefit most?
- Kieran O'Byrne, MPRII, Managing Director, Hill & Knowlton Ireland
The future is not tomorrow, it's today
Guidelines and pointers for incorporating a sustainability agenda into your communications strategies, right here, right now.
- Mike Barry, Head of Sustainable Business, Marks & Spencer
Case study: Green is the new black
How applying a sustainability vision across all its business lines has resulted in bigger profits and better stakeholder relationships for one of Europe's largest retailers.
- Mark Rutherford, Environmental Health & Safety Manager, Intel Ireland
Case study: Engaging to win
It started out as a project to drive down energy costs and save water but Intel's venture into sustainability has had some surprising side effects, both internally and externally. It has also spearheaded the company into second position in the January 2010 ‘reputation index' rankings of most environmentally friendly multinationals in the world, as published by the Geneva-based Covalence group.
James Wright, MCIPR, Managing Director - CSR, Sustainability and Not-for-Profit, Grayling
Beyond borders
An insight into some of the most inspiring work being done on sustainability comms. accounts across Europe and the Americas.
- Frank McDonald, Environment Editor, The Irish Times
...In conversation with Paul Cunningham
- Gerry O'Hagan, Director of Marketing & Communications, Bord na Móna
Case study: A new contract with nature
Established to develop Ireland's peat resources in the immediate post-war years, Bord na Móna's transitioning to new, more sustainable energy models is a classic example of a traditional company reinventing itself.
- Stephen O'Byrnes, MPRII, Director, MKC Communications
Public affairs: NIMBY and other perspectives
As the recent controversy surrounding the proposed Poolbeg incinerator demonstrates, overcoming the voices of dissent can be a major hurdle in the sustainability stakes. What are the challenges you face and what steps do you need to take to overcome them?
Conference fees for this highly topical event are €325 for PRII members and €425 for non-members. Full programme and speaker details are available at www.prii.ie/annualconference/, where you can also register online.
** New date **
Thursday 25 March
Sponsorship strategies for new and traditional media, presented by Julian Davis, FPRII
Combining presentations with discussion and a number of practical exercises, this half-day course examines all aspects of sponsorship including its role in the marketing mix; best practices in sponsorship; what makes an effective sponsorship; who is best in class; sports versus arts sponsorship - pros and cons; the effectiveness of TV programme sponsorship and how sponsorships are adapting to the digital revolution.
Full details available at http://www.prii.ie/. Course fees: PRII members €230, non-members €335.
** New **
Friday 23 April
Social networking sites and the law - practical considerations for PR practitioners and advertisers, presented by Andrea Martin
With the internet now at the frontier of international business, how do you protect your own or a client organisation or brand from the vagaries of the web? To guide you through this difficult terrain, this half-day session examines the legal challenges facing PR practitioners and advertisers using social networking sites (e.g. Facebook, YouTube, Twitter) on behalf of their own or a client organisation. Topics to be addressed include: Copyright; defamation; data protection and privacy; blogging and user generated content re-packaging of third party materials; user terms and conditions; and privacy policies.
Full details available at http://www.prii.ie/. Course fees: PRII members €230; non-members €335.
** Back by popular demand **
Certificate in Social Media
Due to popular demand, this Certificate course will now also run on four Saturdays between 24 April and 12 June. As this course previously booked out, please book early to avoid disappointment. Full details and registration available at http://www.prii.ie/.
Industry News
Dublin Zoo hires Pembroke Communications
Dublin Zoo has hired Pembroke Communications to look after all its consumer PR, sponsorship, online PR and corporate PR requirements. Pembroke Communications was hired after a six-way competitive pitch process. Account Director Sarah Wagstaff, Account Manager Kelley Cousins, Account Executive Justine Luykx and Managing Director Michael O'Keeffe will work in partnership with the Dublin Zoo marketing and communications team.
Women's Aid East Coast Cycle Challenge
Cyclists of all abilities are being encouraged to polish their spokes and take part in the Women's Aid East Coast Cycle Challenge in May. The 70K fun cycle from Dublin to Arklow takes place on Saturday 15 May 2010 and takes in some of the most beautiful scenery the East Coast of Ireland has to offer. All funds raised go to the Women's Aid National Freephone Helpline (1800 341 900) which supports women and their children experiencing domestic violence. For more details call (01) 868 4721, e-mail
cycle@womensaid.ie or visit
https://www.prii.ie/admin/www.womensaid.ie.
Job Opportunities
Account Executive/Senior Account Executive, Corporate Reputations
Location: Dublin 2
Talented and energetic Account Executive/Senior Account Executive required at Corporate Reputations Ltd
We are seeking a bright, energetic, talented and hard-working Account Executive/Senior Account Executive to join our growing team of public relations and marketing professionals.
We are seeking applications from either marketing, business, or public relations Master's degree graduates, or professionals with a minimum of two years' agency/consultancy experience, who must be qualified to degree level. Excellent written and verbal communication skills will be required, as well as the ability to work on multiple projects, represent our company and clients in the most professional manner at all times, meet strict deadlines and to be an enthusiastic and hard-working team player. The Account Executive/Senior Account Executive will support and learn from the senior team at Corporate Reputations, and we can offer strong opportunities for career progression as well as a dynamic and supportive working environment.
Corporate Reputations was launched in March 2004 to advise organisations on their reputation management. We offer experienced strategic marketing and public relations services to our clients. We are passionate about our business and offer experienced reputation consulting services to individuals, institutions and organisations, designing strategies that proactively build, enhance, and protect our clients' reputations in their specific markets. We are the Irish Associate for the Reputation Institute, the world's leading authority on reputation management.
Since launch we have worked with leading firms and blue-chip clients across a number of sectors including corporate, pharmaceutical and healthcare, education and government. Our clients include Astellas, Merck Sharp & Dohme, National Standards Authority of Ireland, the Royal Institute of Architects in Ireland (RIAI), Schering-Plough Pharmaceuticals (Ireland), Sustainable Energy Ireland, UCD Michael Smurfit Graduate Business School, and The Irish Times.
Interested candidates should apply in writing by post or email, enclosing a CV with details of qualifications, relevant experience and achievements, to Niamh Boyle, Managing Director, Corporate Reputations Ltd, 25 Merrion Square, Dublin 2, or niamh@corporatereputations.ie.
CVs are required strictly by 5pm, Friday 12 March 2010. Applicants must be available for interview week commencing Monday 22 March 2010 and available to commence work as soon as possible after this date.
International News
Digital Marketing Guide
What's the next Twitter, do I have to follow Shaq and who should tweet for my brand?
http://adage.com/digital/article?article_id=142175 Best regards,
Cyrilla Costello
Marketing Manager
Public Relations Institute of Ireland. 78 Merrion Square, Dublin 2. Tel: (01) 661 8004. Fax: (01) 676 4562. Registered number: 104919.