PRII Digest - 22 July 2010
--------------------------------------------------------------------------------------------------------------------------------- Public Relations Institute of Ireland
22 July 2010
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If you have a news item or details of an event you'd like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit http://www.prii.ie/ or call (01) 661 8004 for more information on training workshops, or to register.
****************** In this issue *********************
Institute News
New on the PRII website: Interview with Gina Quin
Certificate in Social Media - six weeks to the Dublin start date
Certificate in Internal Communication - details now online
PRCA / Industry News
Corporate Reputations welcomes new account wins
Job Opportunities
Marketing Communications Manager, Irish Funds Industry Association
Communications Officer, Trócaire
Junior PR Executive/s, Drury
Fundraising & Communications Assistant, St. James's Hospital Foundation
Account Manager - Technology, Comit Communications & Marketing
International News
Quick tips for listening in social media
Everyone is in the communications business...the importance of media training
Institute News
New on the PRII website: Interview with Gina Quin
Gina Quin
is Chief Executive of the Dublin Chamber of Commerce, the largest representative and lobbyist group for Dublin-based businesses. Gina's voice is a loud, and often outspoken, one on all major economic and infrastructural developments in the Dublin region. For a brief insight into her current thinking, read our interview with Gina in the member area at
http://www.prii.ie/. Your password details, which you'll need to log in, are included at the end of this e-mail.
** Six weeks to Dublin start date **
Certificate in Social Media
It's now just six weeks until the Dublin leg of our Certificate in Social Media programme begins. With 04 September fast approaching, it's time to secure your place on this invaluable course. You can register online by clicking on this link:
http://www.prii.ie/show_workshop.aspx?id=73.
Certificate in Internal Communication - details now online
Details of our next Certificate in Internal Communication programme, which kicks off in January 2011, are now also available on the PRII site. Click here for full details:
http://www.prii.ie/show_content.aspx?idcategory=26&idsubcategory=0.
PRCA / Industry News
Corporate Reputations welcomes new account wins
Corporate Reputations has won the marketing and PR contract to support Volvo Cars Ireland in their campaign to launch the new Volvo S60. And following from the success of a media campaign for the 2010 RIAI (The Royal Institute of the Architects of Ireland) Simon Open Door Day, Corporate Reputations has been appointed by the RIAI to manage its public relations for the Irish Architecture Awards. Corporate Reputations has also been appointed as communications advisors to the Irish Charities Tax Reform (ICTR), to inform and engage Irish charities on how to implement the Statement of Guiding Principles for Fundraising.
Niamh Boyle, Managing Director of the company, also recently announced the eagerly anticipated results of the inaugural Ireland RepTrak 2010 study, which measured the reputations of 115 of the largest and most visible companies in Ireland. As the exclusive Irish associate of the Reputation Institute, Corporate Reputations compared leading Irish firms across seven dimensions of reputation. Using the tools of the Reputation Institute, Corporate Reputations is enabling Irish firms to track their reputation regularly, measure it against their competitors and benchmark themselves against industry leaders right across the globe. Google took the top spot as the most reputable company operating in Ireland, with Kellogg's, BMW, Marks & Spencer and Nokia included in the top ranking companies for 2010. Results are available at
http://www.corporatereputations.ie/.
Corporate Reputation's portfolio of clients includes The Irish Times, Sustainable Energy Authority Ireland (SEAI), MSD, National Standards Authority of Ireland (NSAI) and UCD Smurfit Business School.
Job Opportunities
Marketing Communications Manager, Irish Funds Industry Association
Location: IFSC, Dublin 1
The Irish Funds Industry Association is the representative body of the international investment funds community in Ireland; representing custodians, administrators, managers, transfer agents and professional advisory firms involved in the international fund services industry in Ireland. The objective of the Association is to support and complement the development of the international funds industry in Ireland. We seek to recruit a Marketing Communications Manager.
The objective of the role is to plan, develop and manage the communications and marketing activities of the Association to support the strategic needs of the industry. Provide full evaluation and analysis of all activity in conjunction with Industry Groups and take forward recommendations and future actions. A significant aspect of the role will be to manage the Association's communication to promote and represent the industry. The successful individual will also be responsible for managing and executing key marketing activities, along with managing a number of key industry events. The successful candidate will report to and work closely with the Chief Executive and be based in the IFIA office in the IFSC. Key responsibilities include:
Communication
- Develop, plan and implement an industry wide communications strategy.
- Work closely with colleagues and relevant industry contacts to develop appropriate industry information. Monitor industry information and ensure all relevant information is being communicated to members and relevant external parties.
- Manage all communications for the IFIA, both to members/industry companies and relevant external parties
- Develop and execute a pro-active media relations strategy. Act as the primary point of contact for all media enquiries by developing long-term and professional relationships with key media.
Marketing
- Manage & implement marketing campaigns, to assist with the development and design of marketing material; manage the outsourcing of printing and mailing within budgetary requirements.
- Ensure that all written materials, website content, newsletter, advertisements, and collateral items are consistent with key messaging/positioning objectives.
- Manage all associated marketing communication and strategy relevant to promoting the industry internationally and in Ireland.
- Primary support to industry marketing committee and assist in driving committee marketing projects forward.
Events
- Manage all industry events from start to finish including IFIA Annual Global Funds Conference, industry briefing seminars etc.
- Ensure the smooth running of events by continually liaising with all involved (speakers, vendors, delegates) in run up to, during and after event.
- Assist in designing bespoke events for the IFIA, relevant to the funds sector, creating marketing plans to generate interest and awareness for events.
Relevant experience
- Have a strong knowledge of public relations, marketing and communication campaigns.
- A good understanding of the role and challenges of a professional representative organisation, committed to serving the needs of the industry.
- Promoting the industry locally, nationally and internationally.
- Developing and managing key media relationships, working with journalists and the media.
- Developing wide-ranging contacts within the media, an industry and other stakeholders.
Qualifications / competencies
- Have excellent written and verbal communication skills including editing and publication skills. As an excellent presenter and influencer you will have the ability to distil complex information into clear messages.
- Confident and personable with excellent people-facing skills.
- Self motivated, with the ability to work under pressure and multi-task within a deadline oriented environment. A self-starter with the ability to work in a team.
- Educated to third level, ideally in a marketing and communications capacity.
Remuneration / application
The successful candidate will be provided with a competitive basic salary and a bonus. We are looking for a marketing communications professional who will relish the opportunity to take on a high profile role within the funds industry in Ireland. So if this role appeals - please send your CV to rorybrennan@careerrecruitment.ie or call him on 087-9930010 for a confidential chat. Rory runs Marketing Career Recruitment.
Communications Officer, Trócaire
Location: Maynooth, Co. Kildare
Description of the unit / department: | The communications team is based in the Ireland Division in the Maynooth office. It comprises a Communications Manager, a Communications Coordinator, two Press Officers, a Web Producer and a Web Editor. There is also a Press Officer in Belfast. |
Background to the role: | One of our six programme areas is Preparing for and Responding to Emergencies. The other areas are Building Sustainable Livelihoods, Addressing the HIV and AIDS Crisis, Promoting Gender Equality and Demanding Environmental Justice. Communication plays a central role in Trócaire's strategic framework in increasing understanding of and support for our distinctive approach to emergencies and to development work. |
Reporting to: | Communications Manager |
Managing: (individuals/team) | n/a |
Contract type: | Fixed term |
Contract duration: | Three years |
Grade and scale: | D |
Location of position | Maynooth, but with extensive overseas travel |
Scope of the role: | Responsible for meeting Trócaire's communications needs, with a particular focus on humanitarian crises, especially through emergency response, and the International Division. The role can be broken into three key areas: work pre- and post-emergencies; work when deployed overseas and general work with the communications team in Maynooth. |
Key duties & responsibilities | - Meeting Trócaire's communications needs in Ireland and overseas in humanitarian crises, including through a Caritas coordinated response where appropriate
- Developing a communications strategy before, during and after a humanitarian crisis for internal and external use
- Advising humanitarian team in the field on strategy for communicating with beneficiaries where necessary
- Generate news and content to set the media agenda in terms of humanitarian crises, coverage of ‘forgotten' emergencies and international development
- Supporting International Division staff in identifying and capitalising on media opportunities
- Responsible for contributing to publications relating to Trócaire's work on humanitarian crises and other overseas programmes
- Writing and distributing press releases as agreed
- Delivering a communications skills training programme to field offices and other relevant staff
- Working with Regional Liaison Officers (RLOs) to support communications requirements and generate relevant content
- Supporting the organisation's information strategy as required
- Hosting media trips overseas as required
- Contributing to the organisation's online engagement strategy by:
- Producing multimedia content for the organisation
- Shooting video footage and editing into a final package using Final Cut Pro video software
- Capturing high quality images when travelling
- Disseminating the above through multiple online channels, including the website and across social media sites
- To publish high quality, web friendly content directly to the website using Trócaire's Content Management System (CMS), taking particular responsibility for humanitarian section. Working with online team to push this content out to wider audiences through smart use of social media.
- Contributing to the development and implementation of Trócaire's public engagement strategy
- Developing and maintaining good media relationships
- Attending Humanitarian Unit and Communications Unit meetings as necessary
- Other work as may be identified from time to time
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Person specification - essential (E) |
(E) Qualification: | - Third level or relevant professional qualification in a related field and/or significant experience
|
(E) Experience: | - Significant high-level experience in journalism or writing and/or significant experience in PR
- Knowledge and experience of humanitarian crises and development work
- Experience in writing for the web
- Experience in online publishing using a Content Management System (CMS)
- A keen interest in social media and an understanding of how it can be used to communicate effectively
- Experience in blogging an advantage
- Experience using Final Cut Pro video editing software an advantage
|
| | | |
The closing date for receipt of application is Thursday 05 August 2010. To apply for this position, please send your CV and cover letter to: Carmel Delaney, Human Resources Officer, Trócaire, Maynooth, Co. Kildare. E-mail: hr@trocaire.ie.
Junior PR Executive/s, Drury
Location: Clonskeagh, Dublin 14
Drury, one of the country's leading communications consultancies, is seeking to recruit a number of entry level executives to support its team of consultants across the disciplines of corporate, financial and consumer communications.
The ideal candidates will be energetic, self motivated and ambitious for a long-term career in public relations. Candidates must be strong in the area of current affairs and have a solid perspective of the media landscape (traditional and new media) in Ireland.
Specific knowledge, experience and interest in social media will be a distinct advantage. While not a prerequisite, a qualification in public relations, approved by the Public Relations Institute of Ireland, is desirable.
Interested parties should e-mail a detailed CV and covering letter to: frontdesk@drury.ie. CVs will be handled in strictest confidence. Closing date for applications is Thursday 05 August 2010.
Fundraising & Communications Assistant, St. James's Hospital Foundation
Location: St. James's Hospital, Dublin 8
An assistant is sought for the office of St. James's Hospital Foundation. This is a varied role - that involves contact with members of the public as well as major companies - in an environment where initiative and creativity are valued. If you are an ambitious, energetic self-starter this position could be ideal for you. It is envisaged that the successful applicant will be educated to at least Degree level and will have, at a minimum, two years relevant experience.
St. James's Hospital is Ireland's largest hospital and a teaching hospital of Trinity College. As well as providing a comprehensive service for patients within its South Dublin catchment area, St. James's Hospital takes care of patients from all over Ireland with national specialties that include Plastics, Burns & Reconstructive Surgery and Bone Marrow Transplant Services. To find out more about St. James's Hospital, please see the hospital's website at http://www.stjames.ie/.
As the recognised charity attached to the hospital, St. James's Hospital Foundation (the Foundation) facilitates donors to the hospital - processing donations and grants, employing research staff, disbursing funds to the hospital and fundraising.
Skills, experience, personal qualities and qualifications sought:
- Excellent verbal and written communication skills
- Excellent project and time management skills
- Competence and experience in MS Word, Excel and PowerPoint
- Competence and experience in managing databases and lists, mail merges and in co-ordinating mailings
- Strong sense of responsibility, professional attitude and initiative
- Creativity and enthusiasm
- Minimum of two years' direct relevant experience
- Relevant third level qualification.
A full role profile is advertised on the St. James's Hospital website at: http://www.stjames.ie/AboutUs/Donations/FundraisingCommunicationsAssistant/
To apply for this position, please apply electronically with a cover letter and up-to-date CV to Edwina Hogan, Chief Executive, St. James's Hospital Foundation - ehogan@stjames.ie.
The closing date for receipt of applications is 30 July 2010.
Account Manager - Technology, Comit Communications & Marketing
Location: Dublin - South
Comit is a technology focused agency is in search of a high-calibre PR account manager to support some world-class clients.
Founded twelve years ago, we're a leading provider of integrated PR and marketing communications in the Irish high-tech sector. Our clients include leading international telecom, software and hardware vendors, as well as some very exciting Irish companies.
Comit is renowned for proactive customer service and exceptional levels of coverage. That is why we hire people with very strong writing and media relations skills - including social and online media - and an ability to think beyond the obvious to develop stand-out communications.
Our environment is fast-paced and supportive, with everybody lending a hand to help one another and our clients.
The role:
An experienced achiever is sought, with a proven track-record of managing and implementing successful PR/marketing communications in the technology arena. The right candidate will be a team-player with high energy levels who relishes building relationships at all levels.
Applications in confidence to emailus@comitmarketing.com before 05 August 2010. For more information, please see http://www.comitmarketing.com/ or call (01) 215 7676.
International News
Quick tips for listening in social media
http://socialmediatoday.com/suzannevara/145837/quick-tips-listening-social-media?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter Everyone is in the communications business...the importance of media training
http://tpemurphy.com/blog/?p=858 Best regards,
Cyrilla Costello
Marketing Manager
Public Relations Institute of Ireland. 78 Merrion Square, Dublin 2. Tel: (01) 661 8004. Fax: (01) 676 4562. Registered number: 104919.