PRII Digest - 21 December 2010

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Public Relations Institute of Ireland                                                                 
21 December 2010
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If you have a news item or details of an event you’d like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit www.prii.ie or call (01) 661 8004 for more information on training workshops, or to register.


****************** In this issue *********************


Institute News

€1,240 raised in aid of St. Vincent de Paul - thank you!
Christmas break at the PRII
2011 PRII Media Sourcebook now available
Graduation Day at the Law Society on 15 January
Workshops and Certificate programmes in the pipeline for 2011

PRCA / Industry News  

New business wins at Elevate PR
The RISE Foundations needs a volunteer PR manager

Job Opportunities

Client Executive, O’Hea Public Relations

International News

Book of Tens: Ten social media campaigns we liked
Changes coming to PR measurement in 2011


Institute News


Thank you!
A big thank you to one and all who contributed to our charity Christmas raffle at last week’s Christmas Lunch. €1,240 was raised – the proceeds of which will be donated to St. Vincent de Paul.

Thanks are owed too to the following sponsors of our fabulous spot prizes, whose generosity added greatly to the occasion:

Irish Distillers; Elevate PR; Universal McCann; L’Oréal; Glanbia; O’Hea Public Relations; Host PR; Iarnród Éireann and the Merrion Hotel.

Christmas break at the PRII
Please note that the PRII office will close at 12 noon on Thursday 23 December and will re-open for business on Tuesday 04 January. We would like to wish all of you a very happy and peaceful Christmas in the meantime, and a healthy and prosperous New Year.  

** Now available **
PRII Media Sourcebook 2011
The 2011 PRII Media Sourcebook is now available and can be ordered by e-mailing aine@prii.ie or by calling us at (01) 661 8004. Full members of the Institute are entitled to a copy of the Sourcebook free of charge, while it is available to other grades of membership for €45 (+ p&p).  

** New date **
Graduation Day at the Law Society on 15 January
Due to graduate? If you plan on joining us for our second attempt at Graduation Day and haven't yet returned your response form to Annmarie, then please do so asap. You'll find a response form in the Events bar at www.prii.ie. If you simply need to re-confirm your attendance, you can email her at annmarie@prii.ie.

Workshops and Certificate programmes in the pipeline for 2011…
Grammar Masterclass for Business Writing, on 20 January
Event Management, on 27 January
Planning and Managing Digital Campaigns, on 03 February
The Role of the In-house Press Office, on 23 February
PR on the Third Screen: Reaching Audiences Via Mobile Devices, on 24 February
Certificate in Internal Communication, beginning on 22 January
Certificate in Social Media, beginning on 12 February

Full details of these and all courses are available at www.prii.ie.    


PRCA / Industry News 


New business wins at Elevate PR
Elevate PR has recently secured a number of account wins including Seat, The Hennessy Gold Cup and Bord na Móna. Having worked with Edward Dillon for four years on brands including Grey Goose, Veuve Clicquot, Rosemount and Moët & Chandon, Elevate is now working on the Hennessy Gold Cup, which takes place at Leopardstown on Sunday, 6 February 2011. Elevate is also working with Seat on a PR campaign around the Seat Leon TDI. The campaign initially focused on the unveiling of Nadia Forde as a brand ambassador, as well as the Top Gear Festival and the brand’s sponsorship of the Shakira ‘Shewolf’ tour. Elevate also recently completed a successful campaign for Bord Na Móna to help to maximise its sponsorship of the Rehab Waterways Adventure.

The RISE Foundation needs a volunteer PR manager
The RISE Foundation – the charity founded by Frances Black in 2008, which focuses on the families of those in addiction (alcohol, drugs, food etc) – is seeking a volunteer, part-time public relations manager(2-3 days per week) to help with RISE Week, which takes place in April 2011. If you are interested in getting involved, please e-mail therisefoundation.ireland@gmail.com or visit www.therisefoundation.ie. Out-of-pocket expenses will be covered.


Job Opportunities 


Client Executive, O’Hea Public Relations

Location: Dublin 4

O’Hea PR is  an award winning and well known consultancy with a range of clients including Renault, TomTom, Barretstown, etc..

Our web address is www.oheapr.com.

We are now in the market for a professional who will manage a number of accounts and help in the continuous growth of the company.

The road to success with us is to be passionate about PR! Along with this we're also looking for you to have a proven track record gained over 2 years, ideally with a consultancy and have experience of both traditional and social media.

You will have an excellent opportunity to further develop your skills, and the pay’s not bad!

If you’re interested in working with a dynamic consultancy please email your CV in strictest confidence to roisin@oheapr.com 


International News


Book of Tens: Ten social media campaigns we liked
http://adage.com/bookoftens2010/article?article_id=147616  

Changes coming to PR measurement in 2011
http://www.prnewsonline.com/free/PR-News-Q-and-A-Tim-Marklein-Takes-Measure-of-the-Changes-Coming-to-PR-Measurement-in-2011_14478.html?hq_e=el&hq_m=2108330&hq_l=8&hq_v=96399a7401


Best regards,

Cyrilla Costello
Marketing Manager

Public Relations Institute of Ireland. 78 Merrion Square, Dublin 2. Tel: (01) 661 8004. Fax: (01) 676 4562. Registered number: 104919.