Promoting the highest standards of public relations practice
The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession.
The Institute seeks:
• Wider recognition of the role of public relations in business
• Higher standards of professionalism
• Better qualifications for PR practitioners
• To be an effective forum for members to share common interests and experiences
Our members
There are currently over 1,000 members of the PRII. They comprise public relations and communication professionals drawn from consultancies, industry, government, semi-state, voluntary and business organisations. The depth and scope of our members' backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions.
Members of the Institute subscribe to the Code of Lisbon, the Code of Athens and the PRII Code of Practice for Public Affairs and Lobbying. These codes seek to promote integrity and clear understanding in the implementation of public relations programmes and closely reflect the overall objectives of the PRII itself.
International representation
The Institute is affiliated to CERP - the European Public Relations Confederation - and is also a member of the Global Alliance for Public Relations and Communications Management. Global Alliance is a collaborative framework of national and international public relations associations dedicated to strengthening the public relations profession and its practitioners throughout the world