PRII Digest - 26 August 2010
--------------------------------------------------------------------------------------------------------------------------------- Public Relations Institute of Ireland
26 August 2010
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If you have a news item or details of an event you'd like to include in the PRII Digest, please e-mail your contribution to info@prii.ie. Visit https://www.prii.ie// or call (01) 661 8004 for more information on training workshops, or to register.
****************** In this issue *********************
Institute News
Certificate in Social Media ** 2 places left for 04 September start date **
PRII Forum: Sustainability and CSR - the New Drivers for Corporate Success, featuring James Wright MCIPR
PRII Media Sourcebook 2011 (new)
Workshop: Influencing Public Policy
Seminar: Social Media Refreshed
Workshop: Online Media and the Law
Certificate in Internal Communication - January 2011 dates now booking
PRCA / Industry News
New appointments at Pembroke Communications
... and AA Ireland
Political Communications re-brands as Partners in Communication
Walsh PR widens international reach
Lenihan reforms rules for public contracts
25% discount for PRII members at PhotographyStudio.ie
20% off the Hot Press Yearbook for members
Job Opportunities
Communications Assistant, GlaxoSmithKline
Senior Account Executive, O'Herlihy Communications
International News
The rise of Asia in the world of PR
How social media is helping public relations not just survive, but thrive
25 brilliant examples of Facebook brand pages
Institute News
** Last chance to register for 04 September start **
** 2 places left **
Certificate in Social Media
It's time to secure your place on this invaluable course. You can register online by clicking on this link: https://www.prii.ie/show_workshop.aspx?id=73.
PRII Forum
Sustainability and CSR: The New Drivers for Corporate Success
Featuring James Wright MCIPR, Managing Director - CSR, Sustainability and Not-for-Profit, Grayling and PR News (US) International CSR Leader 2008
6.30pm on Wednesday 29 September @ The Davenport Hotel, Dublin 2
Significant evidence of climate change and continuing allegations of irresponsible behaviour by global brands have catapulted the issue of responsible business practice onto board-room tables and into the media spotlight. As corporate social responsibility (CSR) rapidly moves up the policy agenda in Europe and throughout the world, corporate entities, particularly those with international reputations, markets and supply chains to protect, are embracing the opportunities that a swift and appropriate response elicits.
September's PRII forum, Sustainability and CSR: The New Drivers for Corporate Success, homes in on the burgeoning CSR agenda and what it means for the successful companies of the future. Led by James Wright, a board director at Grayling UK and an internationally recognised leading light in this area, James' presentation will:
- Put the development of sustainability on media, political and social agendas over recent years into context
- Look at why it came to the fore so quickly and why it is here to stay
- Provide advice on what makes a good sustainability strategy and the opportunities and pitfalls for engagement and communication
- Examine the reasons why CSR can be a driver for business growth and development as well as for corporate reputation
- Explore what the future will bring in terms of global consumer trends, legislation and industry/ global action.
We are also delighted to welcome Rahim O'Neill, CR Consultant - Environment and Sustainability, with Business in the Community Ireland to this session. Rahim's knowledge of CSR developments in the Irish market is unparalleled and his insights will provide a local perspective to complement James' extensive European and international experience.
The Forum begins at 6.30pm sharp, with tea and coffee available from 6pm onwards. Attendance at this event is free for PRII members and costs €15 for non-members. Advance booking is required. To register, e-mail Áine at aine@prii.ie.
Read James' full biography here: https://www.prii.ie/show_event.aspx?id=65.
PRII Media Sourcebook 2011
In November, the PRII will publish its first Media Sourcebook detailing listings for print and broadcast media throughout the island of Ireland. This new Institute publication will be available free of charge to paid-up Full members of the Institute and will replace the Irish Media Contacts Directory, as published by mediacontact.ie.
Tuesday 19 October 2010
Influencing Public Policy, presented by Jacqueline Hall
As new regulations, financial instruments and legislation continue to be formulated at national - and increasingly EU - level, the challenge for those in business and for the not-for-profit and voluntary sectors is to stay one step ahead of the workings of government. This course guides you through the principal stages involved in the legislative process and shows you how to successfully, and convincingly, influence the final outcome.
Full details available at https://www.prii.ie//. Course fees: PRII members €300, non-members €435.
Thursday 28 October
Social Media Refreshed, presented by Krishna De
This half-day afternoon event, exclusively available to graduates of our Certificate in Social Media programme, is designed to keep participants up to speed with new developments in this space. An ‘inner circle' briefing, it will examine new tools coming onstream and review case studies making waves in the online sphere. You will also be welcome to stay on afterwards to share a drink and a chat with Krishna and your colleagues!
Eligible participants will be contacted shortly with further details of this seminar.
Thursday 25 November
Online Media and the Law - practical considerations for PR practitioners, presented by Andrea Martin
Websites, social media, blogs, forums... Protecting and promoting your employer's or client's products, services, brand and image online has become a central part of the work of the public relations consultant. This half-day seminar considers the law applicable to online PR. It will provide practical tips for the management of legal risk online and the steps that can be taken to protect your client's intellectual property, brand and image.
Full details available at https://www.prii.ie//. Course fees: PRII members €195, non-members €295.
Certificate in Internal Communication - January 2011 dates now booking
Our next Certificate in Internal Communication programme kicks off in January 2011. Full details are available here: https://www.prii.ie/show_content.aspx?idcategory=26&idsubcategory=0.
PRCA / Industry News
New appointments at...
...Pembroke Communications
Sarah Cunningham has been appointed to Account Executive at Pembroke Communications. Sarah joined the consumer division in June 2009 and since then has worked on client accounts including Bord Gáis Energy, Crown Paints, Connacht Gold, Children's Miracle Network, Vintners Federation of Ireland, Novartis and Teagasc.
... and AA Ireland AA Ireland has announced the appointment of Miriam O' Neill as Product PR Executive. Miriam comes to the AA from the An Post-Fortis Joint Venture, Postbank Ireland, where she worked as a communications executive for the last two and a half years. Prior to Postbank, Miriam worked as a marketing executive with Banqueting Food Systems.
Political Communications re-brands as Partners in Communication
Political Communications Ltd, led by Managing Director Jacqueline Hall FPRII, has re-branded as Partners in Communication to reflect the expanding dynamic of its work. From its foundation of expertise in public affairs, the company has extended its focus for clients, who include McDonald's, B&Q, the John Lewis Partnership, News International, the Irish LP Gas Association, Pfizer, British Gas, BASF and Campbell's Soups, and now offers services in media and industrial relations, crisis communications, internal communications, and shareholder communications/corporate governance issues, in addition to handling public affairs campaigns.
Walsh PR widens international reach
Through its active involvement with the international PR network, IPREX, Dublin-based Walsh Public Relations has expanded its contacts for public relations and specialist communication services into Asia and South America. IPREX recently extended its global reach with new partners recruited from Hong Kong, New Zealand, Brazil and Argentina. Additional partners have also been recruited in the UK, Spain, Germany and a number of US cities. The IPREX expansion was accelerated by a recruitment strategy instigated during Jim's recent two-year term as IPREX Worldwide President. The strategy moved IPREX away from a one-partner-per-market model, to multiple partners in all main markets mixing both full-service partners with speciality firms.
Lenihan reforms rules for public contracts
In a move to improve access by SMEs to public sector contracts, the government has introduced changes to its public tendering process. Full details are available in this article from the Sunday Business Post: http://www.sbpost.ie/news/ireland/lenihan-reforms-rules-for-public-contracts-51234.html.
25% discount for PRII members at PhotographyStudio.ie
PhotographyStudio.ie is a new PR and commercial photography studio based in Harold's Cross offering PRII members a 25% discount on bookings. To avail of this offer, call Peter Love on (01) 685 2223.
20% off the Hot Press Yearbook for members
The Hot Press Yearbook 2010- 2011, the indispensable guide to the Irish music and entertainment business, is now available to members at a 20% discount. Enter the code YBPR when you click http://www.hotpress.com/shop/shop.php?product_id=6368965 to get the Yearbook delivered to your door for only €15.96 (+ €4 P&P), or call Laura on (01) 241 1500.
Job Opportunities
Communications Assistant, GlaxoSmithKline
Location: Rathfarnham, Dublin 16
JOB PURPOSE / KEY RESPONSIBILITIES
The Communications Assistant will play an essential role in helping to develop GSK's communications activities so that they provide effective and creative support to GSK's media, government affairs, digital and internal communications' objectives in line with the business strategy.
JOB FACTORS
ACCOUNTABILITY
Product Communications Support:
- Work directly on product PR campaigns from creative through to measurement
- Develop media relations with key media
- Support product communications capability development programmes
- Work with BMs to identify media opportunities and develop communications strategies in support of same
- Develop PR press toolkits for all key PR brands
- Assist in preparation and management of the Irish Medical Media Awards to get maximum benefit for GSK
- Improve media monitoring capabilities and services
- Assist in developing communications strategies to enhance the reputation and profile of GSK and assist with the execution of external communications policy and strategy
- Work with PR agencies to manage communications strategies
- Identify and promote positive newsworthy stories, which will help reinforce the Group's vision, and strategic priorities.
Internal Communications:
- Design and print management of internal communications materials
- Working with internal departments to identify and deliver organisational messages
- Developing, editing and managing internal newsletters
- Updating and development of intranet, Site Editor
- To assist in the communications planning of key internal events, workshops and conferences
- Support for senior management in the development of their individual internal communications plan and in preparation for specific events on their IC calendar
- Support in identification of specific organisational communication needs and development of recommended responses
- The coordination and delivery of upward feedback to senior management
- Involvement in planning for specific major announcements or events
- Communication support for change initiatives or programmes
- Periodic measurement of communication effectiveness.
Digital - 50% role:
- Site editor for health.gsk
- Identify, localise and upload news stories
- Drive engagement and newsflow within commercial teams
- Develop content and approval for GSK new corporate website
- Some experience of web development and database management preferred
- Some knowledge of online marketing techniques and technologies preferred
- Familiarity with social media and with using new and emerging technologies.
SPECIALISED KNOWLEDGE
- Third level qualification in either journalism / communications / media studies / PR essential.
- 1-2 years' work experience and proven track record in journalism / communications / media relations / PR (PR agency experience would be preferable).
- Knowledge of GSK's work and an understanding of the key communications issues and objectives and the main target groups and audiences with whom GSK engages. A working knowledge of the pharmaceutical industry sector is a benefit but not essential.
- Some experience and a keen interest in new media (including web, audio-visual, etc).
- Some level of knowledge of the media - preferably bringing with them to the position their own existing relationships with key media stakeholders.
Basic Requirements
- Self-starter with well-developed analytical skills and excellent research capabilities.
- Excellent written and verbal skills to appeal to a broad range of audiences.
- Team player with excellent interpersonal and networking skills.
- Proven ability to work effectively with minimum supervision and stay focused on key deliverables against deadlines, whilst managing changing priorities.
- Ability to work under pressure and to deadlines.
To apply for this job, please email your CV to karina.o.carroll@gsk.com before Friday 03 September 2010. Please note that this is a junior position.
Senior Account Executive, O'Herlihy Communications
Location: Dublin 2
O'Herlihy Communications has a thriving corporate and public affairs division covering a broad range of clients. Due to recent new business wins, we are looking to recruit an ambitious and hardworking senior account manager to help service new and existing clients.
We need an experienced Senior Account Manager to join our team. The ideal candidate will have at least 3 years consultancy experience, with strong writing skills, and a background in corporate/public affairs spheres. Strong media and political contacts, a record of implementing communications strategies and an interest in growing the business are important.
Interested parties should email CVs to Jill Collins at jcollins@ohcpr.ie by Friday 27 August.
International News
The rise of Asia in the world of PR
http://bobpickard.com/rise-of-asia-world-pr/ How social media is helping public relations not just survive, but thrive
http://adage.com/article?article_id=145507 25 brilliant examples of Facebook brand pages
http://econsultancy.com/blog/6438-25-brilliant-examples-of-facebook-brand-pages?utm_medium=twitter&utm_source=twitterfeed Best regards,
Cyrilla Costello
Marketing Manager
Public Relations Institute of Ireland. 78 Merrion Square, Dublin 2. Tel: (01) 661 8004. Fax: (01) 676 4562. Registered number: 104919.